A simple guide to...

Print Methods & Logo Colours

We get asked about this a lot, and for good reason! It's confusing. Until now, that is.

How many colours are in your logo?


1-colour logo

A single solid colour with no gradients or shadows. Usually the quickest and most cost-effective option, and perfect for laser engraving.


2-colour logo

Two colours with no gradients or shadows.


3-colour logo

Three colours with no gradients or shadows.


4-colour logo

Four colours with no gradients or shadows.


Full Colour (Most Common)

More than 4 colours in the logo. May contain shadow or gradients.


Full Colour (Drop Shadow)

If your logo has a drop shadow, it's sometimes best to print as a full-colour method.


Outlined Text

Outlined text can sometimes be hard to read when printed. Try to avoid thin outlines, particularly with small print areas!

Print Methods

What print methods are available?

Laser Engraving

A very intricate process, which involves carving the logo into the item, producing a permanent form of branding. In most cases engraving is performed by specialist computer guided computer guided laser engraving machinery.

Rotary Print

A type of screen printing in which the product is rolled along the screen so that the print covers the circumference of the product, creating a ‘wrap around’ print. This is a fantastic way to make the most of a branding area.


Self-adhesive printed label. For doming add an epoxy dome cover made of polyurethane resin; it’s durable, tough and long lasting. It can be cheaper than other printing methods, as it is the same cost regardless of number of print colours.

Litho Printing

Litho printing is a method used to print text or artwork onto paper. The required image is etched onto a metal plate and then transferred to a rubber roller. The image is then taken from the roller and applied to the item. Great Results!

Digital Printing

Using ink jet print machinery. The 4 colours, cyan, magenta, yellow and black, are used in different quantities to produce millions of different colours and shades. It is great for printing photos, four colour process images and more detailed logos.

Transfer Printing

A printed image is applied to thermal paper which is then transferred to the item via a heat process. The personalisation technique is ideal for reproducing four colour process logos onto material based product.

Foil Blocking

Similar to debossing (and using the same machinery), foil blocking leaves an imprint in the item, but the difference is that it can add colour to the impression. The colour is added by putting a colour foil between the die and the product.


Stitches one or multi-coloured logos onto material products using a needle and strands of thread or yarn. A very popular printing process for items such as hats, caps and t-shirts. Items made int his way usually have a low minimum quantity.


Debossing is a technique that leaves an impression of the logo on an item. A heated, metal plate is applied to the surface of the item and when removed it leaves behind a recessed imprint. A very premium look, often used for items such as notebooks or leather items.

Dye Sublimation

Printing starts with films that contain dyes; these are placed on the material and heated up. Pigments leave the film and enter into the material where it cools. This creates a gentle gradation at the edge of each pixel and because the colour infuses, it is less vulnerable to fading and distortion over time.